Ariat Texas Rattlers
public relations
As part of my internship with Holland Collective, I contributed to public relations efforts for the Ariat Texas Rattlers, Fort Worth’s professional bull riding team. My work included drafting press materials, coordinating media outreach, and supporting event promotions for PBR competitions at Dickies Arena and fan activations in the Stockyards. This experience deepened my understanding of sports and entertainment PR, local and regional press outreach, and how to cultivate brand loyalty through storytelling that connects athletes, fans, and the Fort Worth community.
Press Kit 2025
