Julia the Press Junkie
social media | public relations & publicity
Julia the Press Junkie is my social media channel dedicated to analyzing how films earn headlines in my series How Movies Got the Headlines. Through short-form video essays, I break down the publicity strategies behind today’s biggest releases — from Everything Everywhere All At Once to Get Out. Blending entertainment journalism with public relations insight, the channel explores how studios, filmmakers, and fans shape cultural conversation through press, positioning, and storytelling. Each reel unpacks a film’s campaign in under a minute — highlighting trends in prestige publicity, narrative control, and the evolving relationship between Hollywood and audiences.