Texas Christian University
School for Classical
and Contemporary Dance
public relations | account planning | graphic design
As part of my minor in Arts Leadership & Entrepreneurship, I was assigned a capstone project to complete a project of my choosing with an arts organization. For this project, I provided public relations services to TCU School for Classical and Contemporary Dance, specifically to promote its collaboration with Mark Morris Dance Group during the 2025-2026 academic school year.
For this project, I created a scope of work document for the client's convenience, corresponded regularly with TCU College of Fine Arts faculty, conducted extensive press research on DFW arts journalists, created several pitch angles, and created a press kit with a fact sheet, press release, and digital assets.
Press Kit
