Roxo Agency
account planning | account management | public relations
As a member of Roxo Agency, TCU’s student-run full-service advertising and public relations agency, I first served as an Account Planner on an environmental design and copywriting project for JPS Health Network. In this role, I led all research initiatives, developed strategic insights, and helped translate data into actionable recommendations that informed messaging and visual direction. Building on this foundation, I now serve as an Account Executive, managing two clients within the entertainment industry, and overseeing a team of seven of my peers. This role has strengthened my skills in client relations, project management, and creative execution, while reinforcing the importance of collaboration and strategy in developing campaigns that align with both brand goals and audience needs.
JPS Health Network
As an Account Planner on Roxo Agency’s project with JPS Health Network, I contributed to audience and environmental design research focused on improving hospital wayfinding and patient experience. My work included synthesizing academic and industry research, analyzing how patients and visitors navigate complex healthcare spaces, identifying best practices, and translating those insights into strategic recommendations. I also assisted in the development of brand messaging, including contributing to tagline options and ensuring that the final direction was both accessible and aligned with JPS’s pillars of care: comfort, confidence, and trust.
See some of my team's deliverables, including a design for a cling on the main hospital doors and tagline options.
